— A Shared Language. A Proven Model. A Culture That Stays.
Your people already have the talent.
We build the culture
that keeps it.
Join us in Dallas, April 2026!
It’s our 3rd annul, yet 1st ever LIVE Future of Strengths Forum & Lab.
Practical Strengths, L3C partners with educational institutions, workforce development organizations, and purpose-driven nonprofits worldwide to install a shared language of human talent. The result: better retention, less conflict, and a mission that sustains itself long after we leave.
Trusted by leaders across
Talk to Jo
Why it matters — by the numbers
#49 → #1
Rhode Island’s national ranking increase for “I use my strengths every day” — after just one year of a shared strengths language across sectors.
Gallup State of the American Workplace
7%
of people worldwide are thriving in all five dimensions of well-being. That gap between potential and reality is exactly where we work.
Gallup Wellbeing Index
22%
of employees globally strongly agree their organization cares about their well-being. That’s not a policy failure. It’s a language failure.
Gallup State of the Global Workplace
From the field
“This experience didn’t just deepen strengths knowledge. It built capacity and momentum at a pace that would not have been attainable otherwise.”
Nursing Faculty Lead · Nicolet College, Rhinelander WI
Built for organizations where
people are the mission.
If your success depends on human connection, shared purpose, and talent that stays, this framework was designed for you. We work virtually and in-person across North America and beyond.
Languages spoken: English | Spanish | Portuguese | Arabic

Colleges & Educational Institutions
Faculty development, student success, and retention built on a shared Strengths language. From CTE programs to campus-wide culture change. Delivered virtually or onsite.

Chambers, DDA, & Workforce Development
Connect learners to employers using a common vocabulary of talent around a universal competency framework. Reduce turnover and increase productivity. Create a shared language where emlpoyees thrive.

Non-Profits & Civic Organizations
Mission driven cultures that don’t burnout the people driving them. We build environments where staff and volunteers contribute from strength, not just obligation.
When I was lost after first taking the Certification Course, Jo was the first person who helped me through it, to embrace and love my strengths. She is so fluent, always using the right words. When I can’t find the right words for myself, she senses what I want to say and helps me figure out what I really want to say. She is my Strengths Guru, she knows Strengths like no one I’ve ever met. Her courses always teach me something new and she will always be my go-to for Strengths.
At Nicolet College, every staff member takes the CliftonStrengths assessment, and the Practical Strengths Champions Roadmap supports us in building a campus-wide foundation where team members and students (rolling out this fall in programs) can engage meaningfully with their strengths. It’s more than a tool – it’s a shared language that fosters connection, purpose, and growth across our campus and the communities we serve.
Jo Self’s “Strengths as a 2nd Language” adds a powerful, new dimension to the reports of GALLUP’s CliftonStrengths. This inspirational and informative course builds on the Strengths reports provided by GALLUP and even the plethora of reports from Cascade. Jo’s materials and instruction turn Don Clifton’s vision into poetry – creating a fluid, dynamic tool that coaches and practitioners can use to deepen their connection to – and understanding of – their CliftonStrengths themes.
I highly recommend [her] courses. The most outstanding aspect is her ability to make CliftonStrengths not just understandable, but deeply relatable to the everyday lives of my clients. She goes beyond the confines of traditional training by providing diverse perspectives and depth of the 34 themes. The wealth of knowledge & insights she shared, deepened my knowledge of CliftonStrengths and improved my coaching skills. Jo’s genuine enthusiasm is contagious, fostering an atmosphere where curiosity thrives and knowledge flourishes!


