
Build a Strengths-Based Culture With Confidence, Community & Clarity
Join coaches, educators, and organizational leaders who are creating real impact through sustainable strengths practices. Whether you’re just starting or ready to deepen your work, Practical Strengths gives you the tools, support, and framework to succeed.
Join PSC Membership $17/mo or $175/yr
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Why Strengths Stick
What if I told you 34 words could unite 8 billion people?
At Practical Strengths, we believe the 34 CliftonStrengths® talents are more than personality traits – they’re a second language.
When people learn to name, claim, and aim their strengths, they begin to see themselves – and each other – differently. These 34 words hold the power to unite teams and communities and narrow the divide between cultures and countries.
It’s not about changing who we are. It’s about understanding who we are – and using that to move forward, together.
Most strengths initiatives fail because they stop at awareness. We help you move from ‘knowing your Top 5’ to fully integrating strengths into communication, leadership, and culture. We’re not here to do it for you, but rather to move forward with you – and leave behind a successful and sustainable framework that you can run.
Confidence & Competence
Practical tools and learning modules to deepen application
Community & Connection
Peer labs and monthly learning circles
Clarity & Culture
Clear implementation frameworks and support
Choose Your Strengths Journey
Coaches & Strengths Professionals

Fluency through Practice
For individuals and coaches ready to go deeper. Grow your coaching practice with the Practical Strengths Community (PSC). Get the tools, training, and network you need
– without going it alone.
Orgs, Non Profits & Education

Roadmaps for Success
Transform how your organization communicates, collaborates, and grows. Tap into proven methods, workshops, and strategic partnerships that make CliftonStrengths® work – for any budget and impact that lasts.
When I was lost after first taking the Certification Course, Jo was the first person who helped me through it, to embrace and love my strengths. She is so fluent, always using the right words. When I can’t find the right words for myself, she senses what I want to say and helps me figure out what I really want to say. She is my Strengths Guru, she knows Strengths like no one I’ve ever met. Her courses always teach me something new and she will always be my go-to for Strengths.
At Nicolet College, every staff member takes the CliftonStrengths assessment, and the Practical Strengths Champions Roadmap supports us in building a campus-wide foundation where team members and students (rolling out this fall in programs) can engage meaningfully with their strengths. It’s more than a tool – it’s a shared language that fosters connection, purpose, and growth across our campus and the communities we serve.
Jo Self’s “Strengths as a 2nd Language” adds a powerful, new dimension to the reports of GALLUP’s CliftonStrengths. This inspirational and informative course builds on the Strengths reports provided by GALLUP and even the plethora of reports from Cascade. Jo’s materials and instruction turn Don Clifton’s vision into poetry – creating a fluid, dynamic tool that coaches and practitioners can use to deepen their connection to – and understanding of – their CliftonStrengths themes.
I highly recommend [her] courses. The most outstanding aspect is her ability to make CliftonStrengths not just understandable, but deeply relatable to the everyday lives of my clients. She goes beyond the confines of traditional training by providing diverse perspectives and depth of the 34 themes. The wealth of knowledge & insights she shared, deepened my knowledge of CliftonStrengths and improved my coaching skills. Jo’s genuine enthusiasm is contagious, fostering an atmosphere where curiosity thrives and knowledge flourishes!
Join PSC Membership $17/mo or $175/yr
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